It will be at least a few years before the Apple Car comes out. While Project Titan is surrounded by controversy, top executive resignations, and a complete turnover over what will eventually happen to Apple Cars, research suggests that US customers would rather buy a new Ford or Tesla than buy a new Ford or Tesla. Interest in purchasing a car from the Cupertino company has been indicated.
According to a survey of 200,000 new car owners strategic vision (via business insider), Apple is third on the list of considerations for the brands that people “love” and consider when buying a car.
“Apple has 3rd Highest rating for the brand, with 26% of customers saying they would “definitely consider” an Apple-branded vehicle in the future. It’s right behind Toyota (38%) and Honda (32%), followed by Ford (21%) and Tesla (20%). But Apple’s strengths don’t end here. “What others should be concerned about is that Apple creates more love than any other car company, twice as much as he does for powerful brands like Honda, Toyota and Tesla.
What’s interesting about the survey is that over 50% of Tesla owners would “definitely consider” buying an Apple Car in the future.
According to Strategic Vision, Apple has the “highest overall score when looking at the top box responses for two key metrics.” This is your impression of future considerations and quality. 26% would definitely consider it and 24% would love it.
“Of course, what Apple ultimately presents in terms of styling, powertrain, products, and other key features will ultimately determine the level of interest generated among car buyers. Brand awareness and reputation provide a formidable platform that automakers need to prepare accordingly,” continues Edwards.
Apple is still a few years away from launching its own car, but the company is planning a major overhaul of CarPlay. This literally takes over the screens of other cars. Learn more about.
Apple’s plans for its Project Titan self-driving car initiative have evolved over the years. By the end of 2021, it was reported that Kevin Lynch, vice president of technology, had taken the reins of the project following Doug Field’s resignation. He led his Project Time efforts on a daily basis with a team of “hundreds of engineers” before leaving for Ford.
Apple is said to be exploring various options for Project Titan, but its ambitious goal is to ship a steering wheelless, self-driving EV by 2025.
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