This week’s IFA was an opportunity for smartphone companies to beef up their plans for the rest of 2022. Most of these announcements focused on the budget and midrange space. This is because companies such as Samsung and Honor have expanded their existing models to new regions. He’s only one company to come out with something worthy of the word ‘flagship’, but no matter how eye-catching Sony’s Xperia 5 IV looks, it’s no match for its market-changing potential. Doomed.
There are a few immediate issues this device faces, but all of them may be enough to drown this phone’s potential. Sony’s pricing, as always, reflects the current state of the market. I have not. Even if you trade in your old gadget, it’s no secret that smartphone prices have increased over the last few years. But the Xperia lineup is on a whole other level, featuring prices that rival the likes of the Galaxy Z Fold 4. These costs are compounded by some mediocre specs and the presence of invisible retailers. Combined, it could disappoint the Xperia 5 IV in terms of sales.
That’s not to say it’s not a good phone – in fact, it could be a great phone. We’ve shrunk the footprint and cut the price by almost half, with two of the three 12MP lenses unchanged from the $1,600 model. The 1080p OLED screen is 6.1 inches and has a 21:9 aspect ratio, and while it’s not the most impressive panel, most users will appreciate the 4K panel in the 1 IV.
Four phones for a four-digit price tag.
Sony also continues to offer some old-school features that have become the standard for Android hardware and are becoming increasingly difficult to come by these days. , instead building thin bezels along the top and bottom of the display to prevent screen gaps. Meanwhile, the 3.5mm headphone jack is sure to appeal to audiophiles and creators looking to use an external microphone. Other than the Asus Zenfone 9, we can’t think of any other flagship phone with a headphone jack in 2022.
But while the price cut compared to the Xperia 1 IV may please the small group of Sony enthusiasts the company has built, it won’t be enough to keep consumers away from Samsung, Google, and Apple. No. The device should compete with the Galaxy S22 Ultra, Galaxy Z Flip 4, and Pixel 7 Pro by launch. All three of these phones sell or will sell for roughly the same amount as the Xperia 5 IV, but offer improved software support, a wider range of accessories and, in most cases, better specs. increase. So a faster and cooler processor, more RAM, better display resolution, etc. are important considerations when buying a phone.
Unfortunately, dealing with carriers also impacts all of this. Sony doesn’t have retail outlets in the US, so shoppers will have to purchase directly through its website or web-based partners such as his Amazon. There is no way for the average consumer to try this phone before purchasing. It’s easy to imagine that it’s inspired by its unique camera line-up and impressive speakers. Instead, the Xperia lineup gets less attention.
Sony is one of the last brands to still use the 3.5mm jack. The photo is Sony’s Xperia Pro-I.
This is especially frustrating as there is finally room in the market for Sony to compete. The US market is running out of options, and his OEMs in China have been barred from entering the US or bypassed it altogether. HTC practically disappeared from the market, and LG, which he officially parted ways with over a year ago. These days, if you buy a cell phone in the US, you’re probably buying from Apple or Samsung. If you’re particularly interested in Android (if you’re a geek like us at AP), you might buy from Google, OnePlus, or Motorola. And for the most part, that’s it.
Ultimately, even the most hardcore Android fanatics are unlikely to consider buying an Xperia 5 IV. The regular shopper who buys a smartphone from a mobile operator every three years doesn’t even know it exists, even if it inevitably appears in the next Spider-Man movie. It’s a shame because we really think Sony has room to grow its audience, especially in the US. Devices like the will continue to be niche and strange only to die-hard fans.