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Google launches third-party Play Store billing pilot – but only cuts fees by 4%

Google launches third-party Play Store billing pilot - but only cuts fees by 4%

Google is gradually opening up its Play Store billing policies. The “User Choice Billing” pilot program announced in March is now accepting sign-ups. Google describes the program in a support article, stating: Help maintain a positive user experience. ”

Developers interested in billing through an alternative provider can complete Google’s signup form. Google appears to manually review each application. Currently supported regions are the European Economic Area (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechten Stein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden), Australia, India, Indonesia, Japan.

Google does not allow developers to use the pilot program for games, which are their biggest source of revenue, but only for apps.

With “user-selected billing”, when a user visits the checkout system, a box pops up asking if they would like to use Google Play billing or other third-party services. (This list of choices Must However, in the European Economic Area, developers already have the option of not using Google Play Billing at all, thanks to the EU’s digital market law.

Excluding some promotional tiers, both Google and Apple charge around 30% not only for newly downloaded app purchases, but also for digital purchases within already downloaded apps. is considered too expensive, and the move to allow third-party billing within both ecosystems was initially marketed as a solution to high app store fees.Various regulatory bodies forced Google and Apple to open up payments to the app store duopoly, which Google and Apple respectively did without it Fix the underlying problem of high app store fees. Apple covers 27% of purchases processed outside the App Store. It’s basically the original 30% fee minus the normal 3% processing fee charged by your credit card company. Google is doing the same with this new program, and he will cut the fees by just 4%.

A meager 4% discount from Google doesn’t really save developers any money, as they have to pay some kind of fee to a third-party payment processor. Please start up.

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