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Ford EV sales jump 307% in August, second highest in US EV sales

Ford is committed to electrifying its vehicles, and it’s doing great. America’s best-selling automaker continues to see strong demand for its EV models as sales rose another 307% in August.

For more than a century, Ford has led the U.S. auto industry to new heights. Henry His Ford revolutionized the industry in 1913 by introducing the first mobile assembly line to increase production.

The company then built the first ever truck, the Ford Motel TT, in 1915. Now the company is moving to a new frontier: all-electric trucks.

Ford has so far succeeded in converting its most popular models to EVs. It started with his Mach Mustang in December 2020. It’s an electric twist on a longtime muscle car favourite. Ford then introduced the E-Transit, an electric version of its commercial van. This is very popular in the industry.

To delve deeper into the EV market, Ford introduced the F-150 Lightning, an all-electric pickup, joining its ever-popular f-series lineup. Deliveries will begin his May 2022, and by August Ford has delivered his EV trucks to all his 50 states in the US. With more and more orders coming in, the company is currently struggling to keep up.

Commenting on the positive consumer response at Ford’s second quarter earnings call at the end of July, Ford CEO James Farley explained:

It is now overwhelmed by demand for first-generation EVs, the Mustang Mach E, Lightning and E Transit. These products are now on the market and have a strong multi-year order bank. We will sell as soon as possible.

Ford is aiming to hit a 60,000 EV run rate by the end of next year and increase to 2 million by 2026. Ford is locking down trade in critical battery minerals with suppliers such as CATL to help it meet its goals.

Ford-mach-e-updates-1
Ford Mustang Mach-e Vapor Blue Source: Ford

Ford’s EV sales more than quadrupled in August, extending winning streak

After an initial sellout, Ford resumed ordering the F-150 Lightning in early August, with new pricing and updated colors. And last week, Ford started taking orders for his Mach e Mustang. It also has a price increase and he features two new colors.

The F-150 Lightning (again) had the best month ever, being the fastest rolling vehicle sold in just eight days at dealerships. The number of EV trucks sold in August was 2,373, 200 more than in July.

The Mustang Mach-e, on the other hand, is in very high demand despite being on the market for over a year. Mach-e sales reached 3,120 units, up 115% from August 2021. But orders for the new Mach-e reached a record level of over 7,800 units in a month.

Ford’s commercial EV vans dominate the market with over 90% share. The automaker sold 404 of his E-Transit in August.

Feedback has been impressive so far, with Ford taking second place in the US EV sales market in August. Here’s a breakdown of Ford’s EV sales so far in 2022.

  • Ford F-150 Lighting – 6,842
  • Mustang Mach – 25, 765
  • E-Transit – 3,938

Ford’s EV sales haven’t slowed down, despite rising interest rates and higher model prices. August shows that demand for EVs is high and automakers are still struggling to keep up.

Electrek take

Over the past year, Ford has firmly established itself as a true EV contender. With nearly every conventional automaker and his EV startup chasing Tesla for market share at this point, Ford is looking to build on its success so far.

With the successful introduction of the F-150 Lightning, Ford claims a significant market for EV trucks.

Ford has said it will focus on electrifying several key models in its portfolio that are already selling well, including the Explorer, Maverick and Ranger.

Is it enough for Ford to maintain its market share? I doubt it. As you know, Ford has an edge over start-ups in being able to raise money from traditional car sales to fuel the growth of electric models.

It will be interesting to see how the market reacts when the new EV trucks are introduced.Rivian is ramping up production of the R1T and Tesla’s Cybertruck is set to start production in 2023.

Old and new – who comes out on top? It’s no surprise that Ford is uniquely positioned with nearly 100 years of experience building trucks. Again, electricity is another ball game. we will see.

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