The Walt Disney Company is reportedly considering establishing a new Amazon Prime-style membership program that offers discounts and special benefits to customers.
According to The Wall Street Journal, Disney is in the “early stages” of discussing the program and has yet to establish a planned start date or an outline of membership fees. We’re investigating Amazon Prime, which does, and Apple One, which bundles premium services into tiered packages, to explore different options for their own plans.
Insiders say Disney’s main goal is to create programs that encourage members to spend more on streaming services, theme parks, resorts and merchandise, while gathering valuable information about their customers’ buying habits. claim. to better understand the preferences of individual subscribers.”
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Disney’s new membership program is reportedly aimed at more casual Disney fans and customers, and is distinct from the company’s D23 Official Fan Club, which currently costs between $99.99 and $129.99 annually. Some executives are said to be calling the company’s next initiative “Disney Prime,” but the WSJ claims the title is for internal use only and is not the name of the service. increase.
Kristina Schake, senior executive vice president and chief communications officer at Disney, said: in a statement. “Membership programs are just one of her exciting ideas being explored.”
All details are yet to be worked out as the plans are still being developed. But people familiar with the debate argue that membership programs like Amazon’s could include perks from third parties, such as discounted tickets to Disney shows on Broadway. products and services.
As a first step, the company plans to bring retail functionality to Disney+ later this year. This will allow subscribers to purchase merchandise related to the platform’s various streaming titles by scanning a QR code that redirects customers to her ShopDisney website. Some merchandise tie-ins may even be exclusive to Disney+ users as an added benefit for those with a subscription.
The D23 is right around the corner and will be bigger than ever this year. The Expo will run from September 9th to September 11th and will showcase Disney and Marvel’s games for the first time, along with new video game announcements from Star Wars, Pixar, Marvel and more.
Stay tuned to IGN for all the latest event news and announcements.
Adele Ankers-Range is a freelance writer for IGN. Follow her on Twitter.