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Disney is considering a ‘Disney Prime’ membership program

Disney is considering a membership program in the style of Amazon Prime, as first reported by wall street journalThe program can offer a variety of exclusive perks, discounts, and other attractions to encourage subscribers to spend more money on Disney products and services. A second advantage is that the company will be able to gather more information about its customers’ preferences and habits, improving its ability to cross-sell across businesses ranging from streaming services to theme parks to merchandise.

according to WSJMore, membership program discussions are still in the early stages. It’s not clear what segment of Disney’s audience it will target, how much it will cost, or when the program will launch. Internally, some executives are calling the project “Disney Prime,” but that’s not the program’s name at launch.

Disney’s chief communications officer, Christina Shake, confirmed that the company is considering a membership program. WSJMore“Technology offers new ways to customize and personalize the consumer experience so we can provide each guest with the most relevant entertainment, experiences, and products.” It’s just one of the exciting ideas being developed.”

Disney already offers a membership program of sorts: the D23 Fan Club is $99.99 per year for one, $129.99 per year for two (the “23” refers to 1923, the year Disney was founded). ).Benefits include the opportunity to purchase exclusive merchandise, quarterly subscriptions disney 23 Magazines and discounted tickets to the D23 Expo, which describes itself as “the ultimate Disney fan event.” However, the controversial membership program is aimed at more casual fans, he said. WSJMore.

A key benefit of the “Disney Prime” membership program is that it allows the company to target customers with more products. On a recent earnings call, Disney CEO Bob Chapek described the company’s “franchise flywheel” and its ability to “reach people with unique and engaging content across a variety of touchpoints.” mentioned. So Disney owns a lot of content. marvel To Star Wars such as Pixar. It has streaming services, theme parks, resorts, and builds its own residential community.Why not put this together more and leave it to people For real live disney.

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